Monday, December 17, 2012

Holiday Style

We have all witnessed a party where someone out shined the Christmas tree or Hanukkah bush. At times you probably even turned down invitations to parties because of having nothing to wear or not having a good hair day, either way we all know that the holiday seasons are full of times that you can either shine or outshine and have a possible fashion tragedy.

Let's first talk about the clothes to consider wearing, or not wearing for a holiday party. It never fails that you show up in a glamorous dress and others are in business attire. Or you show up in casual jeans and everyone else wears satin and velvet. Trying to decide what to wear by the guidance of the invitation can be tricky. What really does "Dress Casual" mean? Or "Holiday Attire", is that sparkles, velvet, red shades, silver, or gold? This is wear a elegant black dress and some red lipstick can work for everything. Keeping a few dressy basics will allow you to re-wear items and re invent them by changing up accessories. Not feeling comfortable in a black dress…then invest in a great pair of black pants!

Everyone waits till the holiday season to break out the bling. By adding metallic's and shimmer get's everyone in the mood. While waiting for the opportunity to wear glitz one may get a little anxious and once the time comes they go over board. Wearing too much sparkle can be a fashion risk especially if you wear it in the an area that you do not need to bring attention to, like a beaded top or bottom that you may not want to bring attention to. You may want to save the glitz and shimmer with accessories: a beaded purse, sparkly shoes or a hint of glitter eye shadow can go a long way. One of the best ways to add a holiday look is to add shades of sparkle to your eyes or lips. Face powder that has shimmer can also be added to your complete your holiday look.

Hair is always better when professionally styled. Make the investment to get a blow out prior to an event and you will feel more confident that from every angle you look great. This is a time to go for something more elegant which typically you cannot create on your own.

Please visit our site:  

2630 Flossmoor Road


Monday, November 19, 2012

Fall, Winter...and Dry, Fly-A-Way Frizzies!

As the season transition from Fall to Winter you may start noticing that your hair is also changing.

Everything from dry split ends, static electricity, and dry frizzy hair. The environment can create very damaging effects on your hair not only in summer but also winter. People typically are aware of the summer damages, but for winter you need to think of adding moisture.

Many things add to the lack of moisture. Consider that you are being exposed to indoor heating for long periods of time. Many people do not have a humidifier attached to their heating system. If you do have a humidifier you also need to make some adjustments to the amount of moisture by re setting the dial to the appropriate outside temperature.

Taking protective measures by using more leave in conditioners, and leave in balms, along with anti humectants, and using a moisturizing conditioning treatment will help protect your hair from winter damage. Salon Deep conditioning moisturizing treatments under a dryer will allow the moisture to penetrate deeper into the cuticle layers. These types of replenishing treatments will protect your hair from the havoc Winter weather can have on your hair.

Doyle Designed Hair Care line supports this effort with products like "Healthy Hair Complex" a leave in spray with botanicals that help with detangling and can be used daily to infuse moisture and help with static electricity. Another leave in spray is " Strong and Smooth" contains proteins to make the hair stronger and less brittle. The other product that is beneficial is the new "Elixir" which is a conditioning balm that helps to smooth out frizzy hair and increase manageability and shine.

Go to our site and click on "products" to find out more about our product line. We are now accepting orders and payments via Pay Pal! I f you would like to get a deep conditioning treatment call Doyle Designed at 708-799-5758 for an appointment and a consultation on how to protect your hair for the winter season!

Thursday, October 25, 2012

New Video "message" From Doyle Designed Salon!

Please follow this link to view – in a larger format - the new video that has been created to express my personal journey and commitment to the Beauty Industry and to my clients.
Please forward it to any friends or family that you feel would be interested in coming to Doyle Designed Salon! I welcome your feedback!

Best to You!

 Doyle Sims


Thursday, September 27, 2012

Fall Fashion & Color Trends

As Fall begins it journey through the changing of colors of the canvas of nature the same is happening in the fashion world. Some of the colors in clothing we are seeing this fall are Royal Blue, Deep Orange, Peach, Dark Teal, Deep Rust Red, Mustard Yellow, and Turquoise. All of them supported by coordinate of Black. Hair color and make up trends aim to accent these shades. Hair color has more Golden shades for Blondes, Vibrant Crimson Reds, and Deeper and Darker shades of Brown and Black.

Makeup also follows suit. Deeper lip colors in shades of Cherry Red, Deep Purple in more matte textures. Smokey eyes are still making a statement but now with more Brown tones. Green eye shadow is also being seen along with exaggerated eye liner. If those colors are too bold for you or just do not match your personality, go with gold colors on lips and eyes. Discover the new powders that highlight the face and diffuse skin perfections. Either way you go, try to have some fun with the new looks and make a change, even if it is just for a season!

If you are seeking a new look for Fall contact Doyle Designed Salon for a complimentary consultation on the new shades of Fall!

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Thursday, August 16, 2012

Fad, Trend...or Classic Style?

As fashion evolves we often struggle with the decision to follow fashion or not. Understanding the categories of fashion is crucial to making a decision on your image.  Typical terms used are Fad, Trend, and or Classic. This blog we will discuss the "Fad" vs. Trend. 

A fad is any form of behavior that develops among a large population and is collectively followed with enthusiasm for a short period, generally as a result of the behavior's being perceived as novel in some way. A fad is said to "catch on" when the number of people adopting it begins to increase rapidly. The behavior will normally fade quickly once the perception of novelty is gone. 

Some people are considered a trendsetter because they start a fashion trend before most other people. So what is the difference between a fad and a trend. The difference is pretty simple. Fads are short-lived. Think of pet rocks and beanie babies. In fashion one fad that then became a trend that I think of is the mullet.

The mullet is a hairstyle that is short at the front and sides, and long in the back. The mullet began to appear in popular media in the 1960s and 1970s but did not become generally well-known until the early 1980s. It continued to be popular until the mid-1990s. Fads start with a personal discovery, followed by media attention and popularity, then followed by a mainstream of people. 

Trends on the other hand have staying power. They may take longer to evolve and build momentum but they have staying power. Trends can last years, and even decades. People may use the terms somewhat in the same manner, but respect that a fad is temporary, and a trend can be last for years, even decades. When people think of what's hot they label them trends, or trendy. 

Quite often what we consider a trend would really be better suited as a fad....

Wednesday, June 27, 2012

Summer Hair Care Strategies

Here we are right in the heat of things, between the summer sun,  chlorine, and the battle of attempting to keep your curly hair smoother or even straight during humid days. What to do?
Here are some tips:
Summer Sun can be brutal on Hair, especially on color treated hair. One of the best ways to help prevent fading is very simple, wear a hat! Also consider spraying in a leave-in conditioning treatment like Doyle Designed Healthy Hair Complex which contains a sunscreen to protect against sun damage. Chlorine is another culprit that can build up on the hair. My best tip is to think of your hair like a sponge. If it is dry compared to wet it will absorb more water and Chlorine. So wet your hair prior to entering into a pool or hot tub so that your hair is wet not dry therefore it will not absorb the chlorine as much. If you swim often consider using an anti-chlorine treatment system to remove build up. At Doyle Designed Salon we offer Anti- Chlorine treatments that include removing the chlorine build up and is followed by a deep conditioning treatment. Okay Curly Girls try to keep your curls moisturized during the summer months. Leave in conditioning balms like the new Doyle Designed Hair Care "leave in" balm will allow your hair to dry with less frizz and dryness.
If you are going to try to smooth out your curls by blow drying and flat ironing make sure to use a smoothing gel like Doyle Designed Smoothing then spray in Doyle Designed Thermal Protectant proceed to dry hair, then once you are ready to iron the hair again spray the thermal protectant on the hair in sections that you are putting an iron on. At the end apply a small amount of pomade of Doyle Designed Shine Repair to smooth out the fly aways!
If you would like to make an appointment for a Summer Hair Care consultation with one of Doyle Designed Hair Care Professionals call 708-799-5758 today!
To purchase Doyle Designed Haircare go to and click on products, or stop in our Flossmoor Location

Thursday, May 24, 2012

It is Locks of Love’s mission to promote the well-being of children through its program of providing hairpieces. It is Doyle Designed Salons goal to donate at least 10 pony tails during the month of June.

Doyle Designed Salon always offers a complimentary haircut when someone donates their hair.
Children, Women, and Men over the years have donated their hair and received great joy in knowing that they are helping a child. Call 708-799-5758 for more information on donating your hair to Locks of Love!

2630 Flossmoor Road

Friday, March 30, 2012

Contest Time!

Doyle Designed Salon Referral Campaign

Over the many years I have been in the beauty industry I have always believed that my current customers were the most important part of my success. Many people spend more money on marketing to new clients than recognizing and rewarding their inner circle of clients.

Recently Creative Age publications, a company that hundreds of thousands beauty professionals read every month in all segments of the beauty industry put out the question "What are you doing to give new life to your business this Spring?”

I have written articles for, and done photographic hair & makeup for their publications. So I decided that I would send in my idea for an April thru May recruitment campaign for new consumers, but referred by my current clients, and reward them with money and an incentive for the client who refers the most new clients a bigger reward to thank them for the referrals.

Below is the publication and the article which I am quoted in!


Tuesday, March 13, 2012

Gold Rush Girls!

Gold Parties by Gold Rush Girls

Come SELL your old, unwanted, broken gold and platinum jewelry!

Come for a cocktail --- and leave with money!

Doyle Designed Salon & Education Center

DATE: Sunday, March 18th 2012
TIME: By Appointment only - 1 pm / 4 pm - call for appointment
RSVP: 708.799.5758

You're invited to a Gold Party
Come SELL your old, unwanted, broken gold and platinum jewelry!
We pay out the highest price around for your gold
Family-owned business.
Cash prize for the guest with the most gold.
Bring a friend; she'll leave with cash too!

WHAT TO BRING: All unwanted gold & platium jewelery, Broken chains, Old wedding rings, Husband's old gold, Single earrings, Pieces with missing stones, Bracelets, Dental gold, If you have a question, just bring it!

We will do our best to remove stones for you if needed. If you can't make it, drop your gold off with your hostess, and we will call you with an offer during the party!!

Saturday, March 3, 2012

Making a Commitment to Your First Impression!

Register now to attend The Chicago Women's Conference
March 9th, 2012 / 7:30 a.m. – 3:30 p.m.

Doyle Sims, Owner, Doyle Designed Salon & Education Center

Breakout Session: Image & Time: Making a Commitment to Your First Impression!
Success is measured not only by our accomplishments, but also by our image. Learn the strategy of respecting the value of your first impression and how appealing to the senses of others can help you in your business and personal success. Doyle will take you to a higher level of understanding image and the impact it has on your future. Information on beauty and current trends will be presented. This is a workshop from which all women will benefit!

To register for this conference go to :
South Suburban College
Main Campus
15800 S. State Street
South Holland, IL 60473


Thursday, February 9, 2012

February hopes of Spring!

The shortest month of the year certainly isn't short on stuff to celebrate. Groundhog Day (Feb 2) evokes the promise of spring, but lingering cold weather makes a perfect excuse to cuddle on Valentine's Day (Feb 14). Add to this the crazy fun of Carnivale and Mardi Gras, and the killer sales of President's Day, and you have a pretty cool month. It's the International Month for boosting self-esteem. In addition, February is also American Heart Month.

But wait theres more! February starts the hope of spring and fashion begins to change its colors to lighter and brighter tones. This is the month to consider what your spring and summer styles will look like. Fashion for Spring is always colorful and inspirational and it makes you want to immediately purchase something bright and cheerful! The same feeling comes from the changes that spring brings to Hair & Makeup. With Spring around the corner you will want to be sure to plan a strategy to lead the way and head you in the right direction for Spring Fashion!

Some for the new trends I am seeing include the following:
  1. The Spring Face: A strong brow, soft lip and little rouge. Be sure to add retro sunglasses, like the Cat-Eye frame, for a picture perfect Spring face
  2. Dramatic earrings
  3. Yellow looks like it will be the new neutral
  4. Silver shoes; from sandals to wedges to heels
  5. Prints from head-to-toe! From floral to graphics, anything goes
  6. The clutch for day or evening
This month on February 19th from 2-5pm I am having a "Be your own Valentine" event. So maybe you did not get what you wanted or you just want to pick out what you really want. This will be an afternoon to pick your own beads and stones to create the perfect necklace, earrings, and bracelets for spring. Our guest jewelry designer will be Bobbi Kahn a local artist that I have featured in my salon during the last quarter of 2011. Of course we will have great wine provided by PRP Wine Inernational that you can sample and purchase for delivery right to your door! For more information on this event go to and click on events.


Thursday, January 19, 2012

2012 Trends

A Whole New Look For 2012!

The trend for 2012 is a range of beautiful caramel tones… from eyes to cheeks to lips.

We are seeing a beautiful focus on strong lips and softer eye colors - but lots of liquid liner!

• The cat eye is back.
• Lipsticks are matte and are standing out in many shades.
• Strong eyebrows are still making a statement with shades 1-2 darker than the natural brow.
• Retro Hair mimicking 50's types of style sets are very popular.
• The flip side is hair that is more just from the beach type of looks.
• Yes wet or slightly damp hair has hit the runway this spring.
• Undercut styling and asymmetrical styles are also popping up on the runways.
• Lots of texture, achieved with foils, layering, and, a little magic!

At Doyle Designed Salon, you can follow the trends, or create an entire new look, designed just for you. We talk, find out what your lifestyle is - how much time you want to spend on your look - and if you're looking for a casual, professional, individual or elegant appearance.

Dare to be different and mimic the trends for 2012!

We'll give you another promise. You won't be disappointed.


Tuesday, January 10, 2012

New Year...New "Do"...New You!!!

Starting out the New Year often involves resolutions. Either that you need to lose weight, get organized, or start a workout regimen. It's a new year, a chance for a new beginnings, and there is no better way to begin it than with a brand-new image! There is great value in creating a fresh new look to match your face shape and hair texture. While you may be hesitant to commit to a total professional makeover, you will feel renewed and it will lift your spirits with a new look. And with simpler, more natural clothes and makeup in style, it won't break your budget.

Some people think that they need an expensive head-to-toe makeover to start a new year. Try taking baby steps and re vamp your haircut, hair color & style. Consider letting go of a dated look. It is time to at least modify the one you may have had for many years. Take into account that time spent on your hair and makeup should not take up a lot of your time. Consider letting a more natural softer style be your goal. Start the new year by scaling down your product inventory. Be realistic when disposing of your over stocked products. Whether it is hair care, body care, or makeup you probably have many items that have not been used at all this last year or for many years. The term "less is more" is true even in those departments. In the beauty industry and in the fashion world we are going towards more natural looks. Even foundations no longer have to cover your whole face, and are typically more sheer with moisturizers built in. Many contain sun screen and shimmer to them to diffuse line and wrinkles.Try to use it on the areas where you have something to conceal. Get a natural look by blending well. Then use a brush to lightly dust your skin with a face powder.

Start the New Year off by taking some time for yourself and pay attention to your image. After all it is the one thing that people see first, and you want to hold your head up high and not keep your head down so you do not miss any opportunities that may come your way!
Wishing you a beautiful New Year!


Winter is upon us....

During the holidays you are probably seen by many friends, family and colleagues. You need to make sure you are showing up with healthy and rich looking hair! Here are some helpful hints to combat against dry and brittle seasonal hair. A healthy trim will start the season on a good note. A deep conditioning treatment is in your best interest to avoid a dry and damaged look. Call and book a conditioning treatment prior to a haircut service. Arriving a half hour early for this type of treatment will restore and hydrate your hair. Washing your hair during the winter months to frequently will lead to more damaged looking hair. Alternate washing your hair every other day but condition  each time. I recommend Doyle Designed "Rehydrating Shampoo". It is designed to moisturize your hair and scalp, and is sulfate free so it is gentle on color treated hair. This will ensure healthy and shiny hair. Doyle Designed "Instant Conditioner" is a instant conditioner that will restore moisture and help to smooth the strands of your hair and will aid in combating winter static electricity. Rinse hair with a lukewarm water temperature not with hot water. Rinsing you hair with cool water at the end will help to lock in the moisture from your conditioner. Doyle Designed "Thermal Protectant" sprayed into hair after towel drying will help to protect your hair from the damaging effect of heat styling. Static in the hair can be helped with the right product. Applying Doyle Designed "Shine repair" will help to smooth fly away hair and add shine to dry hair. Always try to avoid leaving the house with wet hair. With the cold weather, air drying is not a good option. Since you find yourself grabbing the blow dryer more often, you must blow out your hair properly to avoid dry dull winter hair and overusing additional styling tools. Gently pat you hair dry with a towel after showering, removing any excess water. Brush and detangle your locks by gently brushing with a wide-tooth comb. Try blow drying on a medium heat setting so you are not burning your hair. Thoroughly dry your hair to avoid damage when wearing a winter hat. If you are wearing coats that have wool collars be sure to have a silk scarf or cotton scarf over the collar so you do not create friction and reduces the rubbing on your hairline which can result in damaged hair. I hope you have a wonderful holiday and wish you a healthy new year!